Website Templates vs Custom Design: Finding Your Perfect Match

Tailored user experience:

Custom design allows you to create a seamless user experience that aligns perfectly with your business goals. It's all about making your visitors feel like they've stumbled upon something extraordinary.

I mean, when I’m on a strategy call with a client I literally envision their complete sales process and if I could automate how to turn a Google form into a word document (done that), connect to custom CRMs (done that), or even automate an email marketing welcome sequence, onboard your clients, etc, I’m going to suggest every single thing that we could streamline to make your website experience wow your clients, but the best part? Based on your budget. 

This means that if you don’t want fancy tools we can set up similar solutions with budget-friendly solutions.

For example: instead of paying for Kajabi, we could have your courses on Thrive cart or Podia and connect to Mailerlite for free email marketing until you reach 1k subscribers. 

Benefits of website templates: Time-saving and budget-friendly solutions

Website templates, my friends, have their own set of perks. Let's take a look:

Easy peasy setup:

Templates offer a quick and hassle-free setup process. With just a few clicks, you can have a visually appealing website up and running, allowing you to focus on what you do best – serving your clients.

Cost-effective option:

For those conscious of their budget, templates provide an affordable alternative to custom design. You can still achieve a professional look without breaking the bank.

Time and Cost-Effective:

Website templates are a time-saving solution. They allow you to launch your website quickly, which is ideal if you are looking to establish an online presence without an extensive budget.

User-Friendly:

Most website templates are user-friendly and don't require in-depth technical knowledge. You can often edit them with drag-and-drop features or easy-to-use content management systems (CMS).

Variety of Options:

Website templates come in a wide range of styles and functionalities, catering to various industries and tastes. This variety ensures that you can find a template that aligns with your brand identity.

The million-dollar question: How much does web design cost?

Now, let's address the elephant in the room. The cost of web design can vary depending on various factors, such as complexity, functionality, and the expertise of the designer. Custom design typically requires a higher investment, while website templates are more budget-friendly. It's essential to weigh the pros and cons against your specific needs and financial situation.

Custom web design can range anywhere from $2k-10k and website templates can be around $100-$1,000 USD depending on the complexity of the template and the strategy. Some premium templates come with copy prompts and sales pages so this elevates the cost.

Explore these strategic Squarespace templates that come with a sales funnel + website copy prompts from Mission Twist (affiliate link)

The decision between website templates and custom design ultimately comes down to your specific needs and goals

Website templates are perfect for those looking for a quick and cost-effective solution to establish an online presence. They work well for blogs, personal portfolios, or small businesses with limited resources.

Custom design, on the other hand, is the way to go if you want a unique, scalable, and high-performance website that perfectly represents your brand. It's ideal for businesses that require specific functionalities or have a clear vision of their online identity.

Want to learn more about website strategy before you hire a web designer or purchase a website template?

Join my Website Strategy Workshop!

Congratulations! You've successfully navigated the world of website templates vs custom design. Remember, there's no right or wrong answer – it all boils down to what aligns best with your business and goals. If you're ready to dive deeper into crafting a website that truly reflects who you are, attracts dream clients, and boosts your confidence, join my Website Strategy Workshop. Inside you’ll learn the big picture of your website strategy so that you can make an informed decision!