Crafting A Compelling Brand Story
I recall sorting mentally to create a brand story within a previous company I worked for.
Building a brand had been endless nights of fatigue, failure and disheartening decisions and outcomes.
However, as a brand, we decided to refocus our energy on doing something fulfilling - being ourselves and helping others be theirs.
Personally and for most people, we've all either tragically or happily, lived multiple scenarios and life experiences well enough to know the imperfection life brings.
So for a start, your brand story is not a story of perfection at work but a story of pace and progress in flaws.
To create one, you need to let go of the fear of imperfection and come to terms with authentication, because nothing worthwhile and long lasting would come out of a brand if the flaws of our unique stories and identities are omitted or tweaked to suit the standard of praise and perfection the world might seem to demand.
When you realise how much of a myth perfection is in brand building, is the exact moment your satisfaction and profiting comes to be.
I'll give a clear instance in something we do quite often and which we all might relate to.
We alter ourselves, our ways, our outlook and our values at certain times, based on people's feedback and praise. And ironically, most people generally are satisfied with who they are before any external infusion occurs.
With people, we necessarily might not find ourselves enough to be or do certain things - or get unashamed in exhibiting our actual person on the media and the actual stuff we indeed love to create and do.
Why? Due to comments here and there, we tend to please people painstakingly to find some level of acceptance in them.
So we hide and only perform a part we assume would be preferably accepted for public view.
Same with brands and businesses, if you decide to live for a shedload of peoples praise and approval, by striving to present yourself exuberant; spending on sophistication and leaving out the simple - you might crumble from the same people's rejection.
Because let's face it, your target isn't everyone, he or she is a regular person like you are, faces the same or similar hurdles, been through relapses and back, and is very much human as much as you are.
Putting out a storyline for your brand is to put out the you in yourself, unashamed and willing to help people find the attraction in uniqueness and the similarity that we all share.
This way, a purchase is not just a cash outflow but a heart that finds unison in patronising your product or offering.
A couple tips to help you create a brand story (templates following).
Create your why?
The reason intention comes before the who or the person behind the brand is majorly due to the fact that we humans are driven predominantly by motives. We are able to do something faster, quicker in high precision and skill when there's an end game to it or intention by it.
So create your intention, what is your strike, what set you on this course of entrepreneurship. You can't miss anything further once you figure this out.
Example of a 'why' -
"I started Green Studio Marketing (green marketing agency) because I strongly believe we need more purpose-driven businesses to change the world one day at a time."
Natalia,
Founder, Green Studio.
Your Who?
Who are you creating for? Why does the person matter and who in exact is this person? You've got to narrow down these questions because you aren't creating a product or service for everybody, but for someone specific or a specific set of people.
You have to deal with this truth early; not everyone will accept or patronise your product or service offer and that's absolutely fine, but make sure that when your persona comes through, you are well positioned to be purchased from.
"I've been working with ethical and sustainable business owners for over 3 years" - Natalia, Green Studio.
Your How?
How will you deliver your offerings?
Ensure your brand story isn't left hanging at the section of the target and why you created the brand, but moves the reader through a train of process and down to the direction of taking an action.
You do this by explaining how you intend to go about delivering your offerings.
Here's a sample;
I created a platform where my target can connect and share business insight and marketing tools to gain accessibility to business services and content within a click, no sign ups, just peer to peer collaboration and mentoring.
***
Rather than ache for a crowd pull of numbers to keep moving on, strive to keep up resonance with your audience, create an undetachable bond on all levels.
Yes business gets entirely emotional; every purchase is made by a 'human' faced with a need - never generalize your target to a person without a feel.
Who could tell, putting out the unfiltered you might just be the brand breakthrough you've been waiting on.
Authenticity is the new profiting.
Ready To Take Over?
Pull up at Green, we have the coolest creative pals on our team. Our thorns keep up in check, perfection isn't our preference - excellence is, and we would love to walk you through profiting in a way that converges your personality with your brand identity.
Kick off with the biggest brand story yet @Green Studio Marketing.
A brand story should rule apathy out, express passion and elicit complete attention.
* AI Disclosure: This content may contain sections generated with AI with the purpose of providing you with condensed helpful and relevant content, however all personal opinions are 100% human made as well as the blog post structure, outline and key takeaways.
* Affiliate Disclosure: Some of the links on green-studiomx.com may contain affiliate links meaning that I will get a commission for recommending products at no extra cost to you.
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Hello! I'm Natalia. Latina, web design expert and SEO nerd. I help ambitious life coaches, therapists and holistic leaders amplify their magic, gain visibility, and simplify their marketing efforts through strategic web design and content.
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